Read in: English
First published in Multilingual Magazine, by Jeannette Stewart. If you want to translate this or other Multilingual articles, please click here.
How often these days are we asked for our ID? Doctors, hospitals, airlines, traffic cops and even some stores when we are paying up. They all want to verify that we are who we say we are, to establish that our identity is correct. But identities extend the individual. We have national identities, group identities, corporate identities and so on. Our friends in marketing are currently in love with ideas like platform identity that define a presence beyond branding.